Response to Ray Anderson talking about the logic of sustainability

Ray Anderson was saying that if we don't start living more sustainable now then the people of tomorrow will suffer due to our carelessness. He was also saying that if more people followed the formula that we would already be living more sustainable. He also showed real life examples of his business which i liked because it showed that if you are more sustainable then your company would be better off then if you didn't worry about how sustainable it is your company is more then likely to collapse and your investment will be wasted.