Businesses Bad Reputation

Businesses can end up with a bad reputation if they do something that is not ethical or something that a certain group of people disagree with like using animal fur, sweatshops etc. Bad reputations are not always the businesses fault it could come from an activist group such as PETA or it could be that a certain country doesn't allow products that have animal furs. If a business has a bad reputation they could do things like donate a certain amount from each sale to a group like WWF or give it back to the people who are buying the products in a way like weekly deals or buy one get one half off.