Guerrilla Marketing

Guerrilla Marketing is a way that you can advertise products by doing something that is not expected (ex. Nike's ad for there new running shoes and by putting it on the tire of the vehicle it is saying you should walk/run not ride a car. ) The example that I felt was the best was the Volkswagen ad where they show the people who are in the fast lane zooming down the slide where as those who don't go down the slide are slowly walking down the stairs. By that ad I would be able to guess that if you drive a Volkswagen you are getting an efficient vehicle which goes fast.